Pendleton’s Main Street is closed to motorized traffic and becomes a carnival grounds with vendors and live music throughout the week. Whether it’s the Happy Canyon Night Show Pageant, the Indian Pow-Wows and vendor booths, the Westward-Ho! Parade or the nightly shows on Main Street, the whole town transforms into a fun-filled festival with something for everyone.
Native Americans from around the West gather on Sunday to begin setting up the Tipi Village, located just north of the rodeo grounds. This is a tradition that dates back to the first Round-Up held in 1910. Not long after, Roy Raley Park becomes a hub for Indian dancing competitions, Indian craft good vendors and the Junior Indian Beauty Pageant.